{"id":968,"date":"2025-07-22T18:13:20","date_gmt":"2025-07-22T18:13:20","guid":{"rendered":"https:\/\/ww2.acides.es\/?post_type=courses&#038;p=968"},"modified":"2026-01-30T10:12:36","modified_gmt":"2026-01-30T10:12:36","slug":"herramientas-como-funciona-el-cerebro-ante-la-toma-de-decisiones-y-la-gestion-del-cambio","status":"publish","type":"courses","link":"https:\/\/acides.es\/index.php\/courses\/herramientas-como-funciona-el-cerebro-ante-la-toma-de-decisiones-y-la-gestion-del-cambio\/","title":{"rendered":"Herramientas: C\u00f3mo funciona el cerebro ante la toma de decisiones y la gesti\u00f3n del cambio"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"968\" class=\"elementor elementor-968\" data-elementor-post-type=\"courses\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bf9a659 e-flex e-con-boxed e-con e-parent\" data-id=\"bf9a659\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e705ac7 elementor-widget elementor-widget-heading\" data-id=\"e705ac7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Herramientas: C\u00f3mo funciona el cerebro ante la toma de decisiones y la gesti\u00f3n del cambio<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d56f586 elementor-widget elementor-widget-template\" data-id=\"d56f586\" data-element_type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"643\" class=\"elementor elementor-643\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-8fca9a0 e-con-full e-flex e-con e-parent\" data-id=\"8fca9a0\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-f0ccb5e e-flex e-con-boxed e-con e-child\" data-id=\"f0ccb5e\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a36edb9 e-con-full e-flex e-con e-child\" data-id=\"a36edb9\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ee548cb elementor-widget elementor-widget-heading\" data-id=\"ee548cb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Modalidad<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-92da069 elementor-widget elementor-widget-text-editor\" data-id=\"92da069\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tPresencial\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fbf88a1 elementor-widget elementor-widget-text-editor\" data-id=\"fbf88a1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tAula Virtual\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bb8eb14 e-con-full e-flex e-con e-child\" data-id=\"bb8eb14\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-94d9865 elementor-widget elementor-widget-heading\" data-id=\"94d9865\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Convocatoria<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-06330a5 elementor-widget elementor-widget-text-editor\" data-id=\"06330a5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tAbierta\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-792778e e-flex e-con-boxed e-con e-parent\" data-id=\"792778e\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5467d85 elementor-widget elementor-widget-spacer\" data-id=\"5467d85\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-98f8222 e-flex e-con-boxed e-con e-parent\" data-id=\"98f8222\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-59dcb4c elementor-widget elementor-widget-spacer\" data-id=\"59dcb4c\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ab8fcd5 e-flex e-con-boxed e-con e-parent\" data-id=\"ab8fcd5\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9b836ad elementor-widget elementor-widget-heading\" data-id=\"9b836ad\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Objetivos<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64b07b9 elementor-widget elementor-widget-text-editor\" data-id=\"64b07b9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li class=\"s6\">Comprender c\u00f3mo funciona el cerebro en procesos de toma de decisiones y gesti\u00f3n del cambio.<\/li><li class=\"s6\">Identificar los factores neurol\u00f3gicos, emocionales y cognitivos que influyen en las decisiones empresariales.<\/li><li class=\"s6\">Reconocer los sesgos, automatismos y bloqueos internos que dificultan la transformaci\u00f3n personal y organizacional.<\/li><li class=\"s6\">Explorar herramientas pr\u00e1cticas basadas en neurociencia y mindfulness para facilitar el cambio consciente.<\/li><li class=\"s6\">Aplicar los conocimientos adquiridos en un entorno real mediante casos pr\u00e1cticos y planes de acci\u00f3n individual.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-79c8c87 e-flex e-con-boxed e-con e-parent\" data-id=\"79c8c87\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d961c49 elementor-widget elementor-widget-spacer\" data-id=\"d961c49\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5d4b083 e-flex e-con-boxed e-con e-parent\" data-id=\"5d4b083\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-76ea473 elementor-widget elementor-widget-heading\" data-id=\"76ea473\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Contenidos<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9cd7e36 elementor-widget elementor-widget-text-editor\" data-id=\"9cd7e36\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Introducci\u00f3n<br \/><ul><li>Presentaci\u00f3n<\/li><li>La \u00faltima decisi\u00f3n que cambi\u00f3 tu negocio<\/li><li>Entender el funcionamiento del cerebro<\/li><\/ul><\/li><li>El cerebro empresarial<br \/><ul><li>Cerebro emocional vs. Racional<\/li><li>El \u00absecuestro de la am\u00edgdala\u00bb: c\u00f3mo y por qu\u00e9 el miedo toma el control<br \/><ul><li>Decisiones en modo autom\u00e1tico<br \/><ul><li>Sistemas 1 y 2 de kahneman<\/li><li>Qu\u00e9 ocurre cuando decides sin darte cuenta<\/li><li>Sesgos cognitivos<\/li><\/ul><\/li><li>El personaje y el autoconcepto<br \/><ul><li>C\u00f3mo tu identidad condiciona tus decisiones<\/li><li>\u00bfqui\u00e9n crees que eres y qu\u00e9 impacto tiene eso en tu empresa?<\/li><\/ul><\/li><li>\u00bfRompemos algunas barreras?<\/li><li>La mirada y el foco<br \/><ul><li>C\u00f3mo entrenar una mirada m\u00e1s amplia y consciente<\/li><\/ul><\/li><li>Enemigos internos<br \/><ul><li>Fracaso, cr\u00edtica y \u00e9xito: identificar cu\u00e1l te est\u00e1 frenando<\/li><li>Par\u00e1lisis por an\u00e1lisis: romper el bucle del sobrepensamiento<\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><li>Herramientas pr\u00e1cticas para gestionar el cambio<br \/><ul><li>Neurociencia aplicada al cambio. T\u00e9cnicas de reencuadre mental<\/li><li>Mindfulness ejecutivo. Herramientas b\u00e1sicas para decidir con claridad<\/li><\/ul><\/li><li>Cierre del taller<br \/><ul><li>Caso pr\u00e1ctico en tiempo real<\/li><li>Plan de acci\u00f3n personal<\/li><\/ul><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da53d8d elementor-widget elementor-widget-spacer\" data-id=\"da53d8d\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf38e46 elementor-widget elementor-widget-heading\" data-id=\"bf38e46\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Formaci\u00f3n 100% bonificable a trav\u00e9s de FUNDAE<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-99e2f11 elementor-widget elementor-widget-spacer\" data-id=\"99e2f11\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4721ea0 e-flex e-con-boxed e-con e-parent\" data-id=\"4721ea0\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a5ea89f e-con-full e-flex e-con e-child\" data-id=\"a5ea89f\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-1e89f94 e-flex e-con-boxed e-con e-child\" data-id=\"1e89f94\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0533317 elementor-widget elementor-widget-image\" data-id=\"0533317\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/acides.es\/wp-content\/uploads\/2025\/07\/Honorio-Gonzalez-Foto-coach-Despacho-scaled-e1753206474668-300x300.webp\" class=\"attachment-medium size-medium wp-image-958\" alt=\"\" srcset=\"https:\/\/acides.es\/wp-content\/uploads\/2025\/07\/Honorio-Gonzalez-Foto-coach-Despacho-scaled-e1753206474668-300x300.webp 300w, https:\/\/acides.es\/wp-content\/uploads\/2025\/07\/Honorio-Gonzalez-Foto-coach-Despacho-scaled-e1753206474668-1024x1024.webp 1024w, https:\/\/acides.es\/wp-content\/uploads\/2025\/07\/Honorio-Gonzalez-Foto-coach-Despacho-scaled-e1753206474668-150x150.webp 150w, https:\/\/acides.es\/wp-content\/uploads\/2025\/07\/Honorio-Gonzalez-Foto-coach-Despacho-scaled-e1753206474668-768x768.webp 768w, https:\/\/acides.es\/wp-content\/uploads\/2025\/07\/Honorio-Gonzalez-Foto-coach-Despacho-scaled-e1753206474668.webp 1440w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f14be4 elementor-widget elementor-widget-text-editor\" data-id=\"3f14be4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5 style=\"text-align: center;\"><span style=\"color: #0000ff;\">Honorio Gonz\u00e1lez<\/span><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e3fe84 elementor-widget elementor-widget-text-editor\" data-id=\"1e3fe84\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Honorio Gonz\u00e1lez es Coach ejecutivo y de equipos por la Escuela Europea de Coaching. Alumno del Dr. Mario Alonso Puig, lleva m\u00e1s de 20 a\u00f1os impartiendo formaci\u00f3n en materia de estrategia, innovaci\u00f3n, liderazgo y motivaci\u00f3n en empresas y universidades Espa\u00f1olas. Con m\u00e1s de 25 a\u00f1os de experiencia en empresas como COVAP, Starbucks, Grupo VIPS o Arteoliva. Emprendedor por naturaleza es autor del libro las 16 preguntas que cambiar\u00e1n tu vida, cuyos derechos de autor posee la Fundaci\u00f3n Aladina y coautor del libro La excelencia del empresario como l\u00edder de servicio.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1903160 elementor-widget elementor-widget-spacer\" data-id=\"1903160\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-688637f e-flex e-con-boxed e-con e-parent\" data-id=\"688637f\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f24223a elementor-cta--layout-image-above elementor-cta--skin-classic elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in elementor-widget elementor-widget-call-to-action\" data-id=\"f24223a\" data-element_type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url(https:\/\/acides.es\/wp-content\/uploads\/2025\/06\/1285a438-2fbf-46a8-98f2-f76361d69e24.webp);\" role=\"img\" aria-label=\"1285a438-2fbf-46a8-98f2-f76361d69e24\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h2 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\t\u00bfEst\u00e1s interesado en esta formaci\u00f3n?\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tHaz que tu empresa crezca con talento y justicia \t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-737361c e-flex e-con-boxed e-con e-parent\" data-id=\"737361c\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-20e554d elementor-button-align-center elementor-widget elementor-widget-form\" data-id=\"20e554d\" data-element_type=\"widget\" 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